Ever consider bumping your page search result on genAI chatbot ? This may be good news.
- Perplexity, an AI-powered search engine, is introducing ads on its platform in the form of "sponsored follow-up questions."
- Brands and agencies like Indeed, Whole Foods, Universal McCann, and PMG are part of Perplexity's ad program.
- Perplexity aims to use advertising to create a sustainable revenue-sharing program with its publisher partners.
- Ads on Perplexity will not affect the AI-generated answers and will not provide access to users' personal information.
- There are concerns about the scale, reach, and targeting capabilities of ads on Perplexity, which has faced plagiarism accusations.
- Perplexity is expanding its revenue-sharing program for publishers as it faces pressure to increase monetization.
Kyle Wiggers
8:18 PM PST · November 12, 2024