As the food and beverage industry shifts toward wellness-driven innovation, ingredient buyers are constantly searching for functional, nutrient-rich options that stand out. Enter organic pitahaya, more commonly known as dragon fruit. Beyond its striking appearance, this tropical fruit packs a powerful nutritional punch, and its market presence is growing rapidly.
With consumer demand rising for clean label, plant-based, and antioxidant-rich ingredients, organic dragon fruit is quickly stepping into the spotlight for formulators and sourcing specialists alike.
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